Saturday, March 17, 2007
XYL and SPM Music
For the past few months, I've been working with SPM Music to organize and promote my monthly hip hop event, 'Wordz From Tha Underground'. Now, I am taking a more serious role in the company and have joined SPM as Artist Development and Booking Agent. We are offering our services to artists and have a package that will raise their market value and secure them tour dates in Canada.
This new role I've assumed is a big step in the development of my career as Sean McKay, the owner of SPM, has been doing this for a while and has an excellent infrastructure in place. He has a vast network and knows how to approach venues and the media so I am learning all about it. I am also doing lots of independant study on the music business, reading everything I can get my hands on. Through this new role, I will learn a hell of a lot about music marketing and will be able to apply it to myself when I release the forthcoming 'Make Way' EP.
Right now we're working with a band called Schulz, an industrial metal band featuring the former guitarist of KMFDM. They've already made a good impact and toured Canada once so our job is to raise brand awareness, generate more radio play and basically earn them more fans as well as getting another tour booked.
The XYL 'Make Way' EP is coming sometime in the next couple of months, and there are too many things going on with XYL to mention in this blog entry so stay tuned for more info soon.
XYL Official Website