Wednesday, January 10, 2007
Organizing the Tour
I am currently working with Sean McKay and SPM Music (SPM Website) to book a Canadian tour sometime this year. The tour booking process is very time consuming and consists of work which can only be described as pretty damn boring. Researching venue information for the different provinces and cities in Canada and figuring out who is in chanrge of booking each club, what their contact info is, ect. is all part of the process and can definitely get monotonous. To break up the boredom, I generally get completely drunk until I can no longer type properly and the screen becomes a blur. Then I know I've done enough work for the day.
In addition to figuring out all these details, I really have to work to raise awareness of myself and my music across the country, otherwise there is really no point to the whole thing. If no one knows who I am, who's going to come see my show? So, when I release my new promo CD in February I will be working hard to get it played on a multitude of radio stations across Canada as well as trying to get media coverage whenever possible. My marketing plan is not finalized yet but rest assured it will be a carefully thought out and will include the use of street teams who can spread my music around and let people know what's up with XYL.
At the same time, I will be launching a marketing campaign in Asia too. I got some very awesome people down in Japan and Korea who can help me out and I will be recruiting more and more people to join the XYL Street Team. I'm starting a movement y'all so get ready... I will be everywhere.
For the next couple of days I will be doing venue research and working on getting this blog listed on as many sites as possible which, once again, is monotonous office work that will be complemented by the liberal use of recreational drugs and that oh-so-legal liquid narcotic we know as alcohol. One of my new songs, 'Prolly Drunk', chronicles my alcoholism in a humorous way, you will hear it soon.
Thanks to all taking the time to read this, I will be updating it on the regular. Stay tuned, the more this is updated, the more things are happening and the closer I get to my goal of worldwide domination. Peace out!
XYL Official Website